Welcome to Valdevaqueros, where the world’s best kitesurfers and windsurfers mix with some of Andalucia’s coolest kids.
From the friendly staff to the athletic punters, this is a place to spend the day and best understand what comprises the unique Tarifa vibe.
Sit on a beanbag with a cocktail in hand and watch the scene unfold as the kitesurfers kit up and a cornucopia of characters pass on through.
In one of the most picturesque settings imaginable, you will be mesmerised as the dozens of colourful kites bob up and down with a backdrop of green mountains and the massive Punta Paloma sand dune in the distance.
Take a stroll down to the white sandy beach and you’ll find everything from trinket salesmen to a rail of bikinis, while the sea is a wonderful clear blue and perfect for a dip.
Back up in the protected leafy compound, you can grab a healthy buffet lunch, or a delicious burger, and also shop in the hip clothes shop Graffiti next door.
Boss David Alvarez, a butcher by trade, works hard to run a happy ship, by bringing in a mix of good DJs and flamenco groups, and serving up the best burgers from a burger truck, which he takes to events around the country.
Valdevaqueros, which sits a ten minute drive west of Tarifa, is part of the successful Hurricane group, owned by three British brothers, Peter, James and Michael Whaley.
Apart from their main Hurricane Hotel, now an institution in Tarifa, the trio own the laid back Punta Sur hotel nearby, as well as a hotel, Hurricane Jeri, in Brazil.
A writer and film director/producer – who once managed massive 80s band Adam and the Ants – he has recently overseen the expansion of the gym, introducing mountain and e-bikes to rent, as well as bringing in a new chef, Ivan, a local lad from Tarifa.
“He is changing the menu daily to ensure guests can stay in as much as possible,” adds James. “He is upgrading traditional Spanish cuisine with modern touches, which is going well.”
The hotel has also recently started to develop a Wellness program and contracted the services of a leading psychotherapist, Dr Alejandra Hallin, who has clinics in Marbella, Sotogrande and Gibraltar.
Her team of 16 fully-trained therapists deal with a range of issues, ranging from anxiety to depression and eating disorders to drug and alcohol addiction.
They also specialise in family issues, such as school bullying, insecurity and phobias.
“She has been really good for me and helped me get over an anxiety problem,” explains James. “I thoroughly recommend her.”
The story behind the Hurricane group began over three decades ago when oldest brother Peter made an unscheduled stop off in Tarifa, en route from his home in Ibiza to a holiday in Morocco.
A keen windsurfer he unwittingly found himself on the windiest beach in Europe and had the vision to launch a business there.
It was 1984 and he had soon found a partner (an Australian boardmaker Barry Pussell) to help him open the coast’s first rental business.
Named 100% Fun (now a successful nearby hotel) – the shack rented out windsurfs and sold clothes from his wife Terese’s successful fashion label Graffiti Ibiza.
“It was a low key launch and we had no idea how well it was going to go,” Peter explains
“What we did have was a great board maker and fantastic, totally Spanish-made clothes.”
It was the spark to launch the wind revolution on the Costa de la Luz, an industry that now brings in tens of millions of euros every year.
But, Peter quickly realised that in order to keep the growing number of surfers happy they needed to offer accommodation, so the following year he and his brother Michael, a builder, bought an old ruined 12-room hostel just up the road.
His well connected third brother James, who speaks an incredible seven languages, also got involved, helping to make it one of Andalucia’s hippest places to stay.
“It just grew and grew organically,” explains Peter, who still spends half the year in Ibiza, where he has a farmhouse. “But now we think we have just the right ingredients to continue to be successful for years to come.”
Their hotel in Jericoacoara, Brazil, meanwhile, continues to go from strength to strength, having opened a new wing last year and a second restaurant this year.
“It is coming along really well,” explains James. “It has become a very popular place to stay and is nearly 90% occupancy all year round.”
The Hurricane story would not be complete however, without a mention of Peter’s son Liam Whaley, who is one of the world’s top kitesurfers, winning the world championships a few years ago.
Having taken up the fun, high-adrenaline sport from the age of nine, he now travels the world competing, but can often be found hanging out an training at Valdevaqueros, where it is not uncommon to have 40-knot winds.
“There is never a shortage of wind here,” he tells the Olive Press. “And it is one of the most fun places to live.”